Brand & Creative

Content Production

We produce regular, consistent and channel-ready content for your website, online store and social media.

Content Production

What you get

  • Content plan
  • Product and lifestyle photography
  • Video in 16:9
  • 9:16 and 1:1
  • Graphics and animations

In shortGrafikare plans and produces photo, video, graphic and written content for websites, e-commerce and social media. The content is created by the agency's in-house photo, video and design teams in İstanbul and Leiden.

Brands need a steady flow of content for websites, online stores, marketplaces, social media, newsletters and sales presentations. Content production at Grafikare covers the planning and creation of that material: product and lifestyle photography, short and long video, graphics, animations and the written texts that accompany them. The aim is a planned, sustainable content flow rather than separate efforts for every channel.

We start by mapping where content will be published and what each channel needs: formats, aspect ratios, lengths and frequency. Based on that we create a content plan and organise shoots efficiently, so a single production day can deliver material for several channels, for example a 16:9 film, vertical 9:16 clips and still images.

Our photographers, video producers and designers work in the same team, which keeps style, colour and messaging consistent. For brands active in Türkiye and the Netherlands, texts and subtitles are prepared in the language of each market. We deliver files with meaningful names, captions and alt text, so they are ready to upload to your website and content management system.

You receive edited, channel-ready content in the agreed formats, delivered in a clear folder structure. Because the same team also builds websites, runs campaigns and produces exhibition stands, content can be planned together with those projects instead of being adapted afterwards. This also reduces inconsistencies and duplicate work that can arise when several suppliers are involved.

Process

How We Work

  1. 01

    Channel review

    We map the channels where content will appear and the formats each one needs.

  2. 02

    Content plan

    We prepare a plan covering topics, formats and publishing frequency.

  3. 03

    Pre-production

    We organise the shot list, location, products and crew in advance.

  4. 04

    Shoot and create

    We produce the photos, video, graphics and copy as planned.

  5. 05

    Edit and deliver

    We edit the content and deliver it in the right formats for each channel.

Frequently asked questions

Content Production

What does content production include?

Product and lifestyle photography, short and long video, graphics, animations and accompanying copy. We can also prepare a content plan based on your needs.

Can one shoot produce content for several channels?

Yes. When shoots are planned for different formats from the start, one production can deliver a landscape film, vertical clips and still images.

Do you offer regular monthly content production?

Yes, for ongoing needs we can set up a working arrangement with an agreed scope and frequency. Scope and cost depend on the volume of content.

Can you prepare content in different languages?

For audiences in Türkiye and the Netherlands, texts and subtitles can be prepared in the relevant language. Language requirements are agreed at the start of the project.

In which formats do you deliver content?

In the aspect ratio, resolution and file type each channel requires, with meaningful file names and, where needed, alt text.

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The right strategy, creative ideas and technology for your brand — we are ready when you are.