Insights

On brands, digital and growth.

Articles and guides from Grafikare on branding, web development, e-commerce, SEO, GEO/AI visibility, influencer marketing and exhibitions.

How to plan a corporate website project

A corporate website project is planned by documenting goals and scope, defining the sitemap and content plan, and then moving through design, development, testing and launch. Cost and duration are driven mainly by the number of page templates, content readiness,…

14 September 2026 · 5 min read

Web Development · 5 September 2026

Multilingual websites done right: TR, EN and NL

URL structure per language, hreflang and x-default, translated slugs and metadata: the technical and editorial foundations of a site published in Turkish, English and…

E-Commerce · 26 August 2026

What determines the cost of an e-commerce website?

Platform or custom build? How catalogue structure, ERP and marketplace integrations, payments, shipping, languages and post-launch costs shape an e-commerce budget.

E-Commerce · 17 August 2026

Selling online from Türkiye to the Netherlands and the EU

Localisation, local payment habits such as iDEAL, shipping and returns expectations, the general picture on customs and VAT, and trust signals for entering the…

Branding · 7 August 2026

Brand identity is more than a logo: what an identity system includes

Positioning, logo, typography, colour, imagery, voice and guidelines: the components of a strong brand identity and how they are applied day to day.

Branding · 29 July 2026

Rebrand or refresh? A checklist for making the right call

When do you need a full rebrand, and when an identity refresh? Signals, risks, a decision checklist and how to transition without losing recognition.

GEO & AI Visibility · 19 July 2026

What is GEO and how is it different from SEO?

GEO is the work of making your content understood and cited by AI assistants. It does not replace SEO; it builds on it.

SEO · 10 July 2026

A technical SEO checklist for corporate websites

A practical checklist for the technical SEO foundation of a corporate website, from crawlability and hreflang to Core Web Vitals and redirects during a…

Influencer Marketing · 30 June 2026

How to choose the right influencers: beyond follower count

The right influencer is not the one with the most followers, but the one whose audience matches your customers, who earns genuine engagement and…

On brands, digital and growth.

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