How to choose the right influencers: beyond follower count
The right influencer is not the one with the most followers, but the one whose audience matches your customers, who earns genuine engagement and…
Marketing & Growth
We identify the most suitable influencers for your brand and plan your campaign.

What you get
Influencer marketing works when the creator, the audience and the brand message genuinely fit. We identify creators whose audiences match your customers, negotiate and brief them, and manage the campaign from content approval to reporting.
Campaigns can be built around product launches, exhibitions and events, seasonal promotions or long-term ambassador programmes, in Türkiye, the Netherlands or both. We handle contracts, usage rights and disclosure requirements so the campaign stays compliant.
Results are reported on reach, engagement, traffic and — where tracking allows — conversions, so the next campaign can be planned on evidence rather than impressions alone.
Process
We identify influencers with authentic engagement who match your target audience — quality over follower count.
We define message, content type and publication calendar based on campaign goals.
We handle influencer negotiations, contracts and detailed content briefs end-to-end.
Custom content in Reels, TikTok, story and post formats, plus an approval workflow.
Scheduled publishing with real-time performance tracking.
Detailed final report based on reach, engagement, clicks and conversions.
Frequently asked questions
We pick based on audience analysis, engagement quality, brand fit and past collaborations. Real impact matters more than follower count.
Macro for awareness, micro typically better for conversion. We may recommend a blended strategy based on your goal.
Typically 2-6 weeks from brief to report. We also offer monthly plans for long-term ambassador programs.
We prepare a transparent itemized quote based on influencer fees, content count, format and production needs.
All content is approved by you before going live. We handle brand and legal compliance checks.
We only work with influencers verified through trusted analytics tools, so risk is minimal.
Reach, impressions, engagement, UTM-based clicks and conversions — all in a single final report.
Selected work
How we have applied this service in real projects: client, scope, solution and — where it can be shared — the result.
Grafikare designed and developed a premium e-commerce platform with its own admin panel from scratch for Fabcio, an İzmir-based personal care brand. A mobile-first storefront, secure payments via Moka, marketplace integration…
Result: Fabcio now sells through its own website using its own customer data. Orders, invoices, shipping, and marketplace workflows are managed from a single panel, while the team manages content and…
A ground-up brand identity and premium, single-page e-commerce platform for direct-to-consumer sales, created for a grower cultivating walnuts without chemicals in his own garden in Kepsut. The project includes a mascot, logo…
Result: Sarı Çizmeler entered its first harvest season with its own brand and sales channel. The grower now receives orders directly, without paying marketplace commissions; everything from payment…
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The right strategy, creative ideas and technology for your brand — we are ready when you are.