Sarı Çizmeler

The grower wanted to sell his walnuts directly, without intermediaries, but had neither a brand nor a digital sales channel. He needed a setup that felt warm and farm-grown rather than like a marketplace, while still handling inventory, orders, payments, e-invoicing, and accounting seamlessly behind the scenes. Ready-made e-commerce templates either looked like supermarkets or could not integrate with payment and accounting systems in Türkiye. The project also had to go live quickly to be ready for harvest season.

We followed the principle of “a simple grower story up front, backed by a powerful commerce infrastructure.” At the heart of the brand, we placed yellow field boots as the mascot. We paired a natural palette of cream, olive green, and walnut brown with a signature yellow used only on the boots and calls to action. The site was designed as a single-page journey: garden → growing philosophy → walnuts → package selection → cart → checkout. On the technical side, we chose an API-ready application with a custom MVC architecture that does not depend on WordPress, allowing future products such as olive oil and honey to be added to the same infrastructure.

A fully manageable storefront featuring a hero slider, trust bar, package cards (1 / 2 / 5 / 10 KG), a five-step production process, garden statistics, a story section, reviews, FAQs, and a newsletter. Hero images can be adjusted in the admin panel with drag-and-drop focal-point controls, color and motion options, and layered images (mascot, walnut, leaf) can be added to slides. The platform includes an AJAX cart drawer, one-page checkout, 3D Secure card payments (Paynet), and bank transfer/EFT; a customer account area with order tracking and invoice viewing; coupon and campaign management; and versioned storage at checkout for all legal texts, including KVKK, the distance sales agreement, and the pre-information form. We developed a REST bridge that makes the site appear as a WooCommerce store to the KolayBi accounting software: orders are transferred automatically, and the issued e-invoice number and link are sent back to the customer’s account. The project was completed with SEO- and AI-search-friendly structured data, server-side rendering, WebP images, and a mobile-first design.

Custom MVC architecture on PHP 8.2 and MySQL, with PDO, CSRF/XSS protection, role-based authorization, audit logs, and encrypted API keys. A Bootstrap 5.3, vanilla JavaScript, and AJAX-based storefront; Cormorant Garamond + Inter typography. Browser-based setup wizard, product/variant/inventory management, order workflow, integration queue and retry mechanism, Paynet payment gateway, WooCommerce-compatible API bridge for KolayBi, automatic sitemap/robots, and JSON-LD. The transition from setup to launch was completed in a single day; all design parameters, down to content, images, colors, and corner radii, can be changed from the admin panel.

Sarı Çizmeler entered its first harvest season with its own brand and sales channel. The grower now receives orders directly, without paying marketplace commissions; everything from payment confirmation and shipping to e-invoicing and accounting records runs through a single panel, largely automatically.

• From scratch to launch: Brand identity, design, and a complete e-commerce infrastructure were delivered as a single project; the setup wizard made going live a matter of minutes.
• Commission-free direct sales: The direct-to-consumer model eliminated marketplace commissions and shared shipping costs.
• Minimal manual workload: Orders are transferred to KolayBi automatically, and the e-invoice number and link are added to the customer’s account without intervention; inventory updates instantly with every sale.
• Fully manageable storefront: Hero content, images, colors, text, packages, campaigns, and legal pages can all be updated from the admin panel without technical support.
• Mobile and performance: Mobile-first design, WebP images, and server-side rendering deliver fast load times; structured data makes the site ready for search engines and AI-powered searches.
• Scalable foundation: The product and variant structure makes it possible to sell products beyond walnuts through the same infrastructure in the future.