Events, trade fairs and productions generate attention, but that attention fades quickly. Content published on the same day reaches people while the event is still being talked about. Grafikare provides on-site content teams that capture photos and short-form video during your event and edit them into posts, reels, stories and short videos ready for your social channels.
Preparation determines how much useful content an event delivers. Before the day, we agree on the goals, the key moments, the people and products that need to be shown, the formats per platform and the approval process. We prepare a shot list and a publishing plan, so the team knows in advance which content is needed at which moment, for example at the opening, during a product presentation or a speaker session.
On site, our photographers and videographers work among your team and visitors without disturbing the programme. We capture atmosphere, product details, interviews and behind-the-scenes moments in vertical and horizontal formats. Selected footage is edited on location or remotely by our editors, with subtitles, brand elements and licensed music where needed, and shared for your approval so it can be published on the same day. If we also manage your social media accounts, we can publish directly after approval.
After the event you receive a curated archive of photos and videos in formats suitable for social media, your website and later campaigns. Because Grafikare also designs and builds exhibition stands and creates brand experiences, content capture can be planned together with the event itself. That makes it easier to tell one consistent story before, during and after the event.
