Brand identity is more than a logo: what an identity system includes
Positioning, logo, typography, colour, imagery, voice and guidelines: the components of a strong brand identity and how they are applied day to day.
Insights
Branding
Rebrand or refresh? A checklist for making the right call
When do you need a full rebrand, and when an identity refresh? Signals, risks, a decision checklist and how to transition without losing recognition.
Sustainable promotional products and branded merchandise
The most sustainable promotional product is the one used for years. We cover materials, durability, place of production, packaging and greenwashing risk.