Influencer ad disclosure in Türkiye and the Netherlands
In both Türkiye and the Netherlands, paid or incentivised influencer posts are expected to be clearly labelled as advertising. An overview and practical advice.
Insights
On brands, digital and growth.
Articles and guides from Grafikare on branding, web development, e-commerce, SEO, GEO/AI visibility, influencer marketing and exhibitions.
Building in Türkiye, exhibiting in Europe: how stand production works
From design approval and organiser rules to customs documents, build-up and storage: the step-by-step process for a stand built in Türkiye and set up…
Planning an exhibition stand: a timeline from six months out
A practical guide to a six-month stand timeline, the key design decisions, what drives the budget and how to follow up leads after the…
How a corporate or product film is made, from brief to delivery
A good corporate or product film starts with a clear objective and solid preparation, not with the camera. Here is the process from brief…
Product photography for e-commerce and marketplaces
Product photos are the only way an online shopper can handle your product. How to work with consistent lighting, the right angles and SEO-friendly…
How to plan a product launch, dealer meeting or gala
A corporate event succeeds or fails on its objective long before the venue is booked. We cover objectives, audience, format, venue, programme, production and…
Turning an event into a content engine
An event lasts a few hours, but planned well it produces content for months. A before, during and after content plan, plus coverage and…
Trade show giveaways people keep: choosing promotional products
Most trade show bags are emptied within days. To choose promotional products that are kept and used, consider audience, quality, branding method and logistics.
Sustainable promotional products and branded merchandise
The most sustainable promotional product is the one used for years. We cover materials, durability, place of production, packaging and greenwashing risk.