GEO / AI Visibility

More and more people ask their questions in AI-driven search experiences such as Google's AI features, ChatGPT and Perplexity. These systems summarise information from sources they can find, read and trust. Generative Engine Optimisation (GEO) is the work of making your brand a clear, reliable source for them: who you are, what you offer, where you operate and what evidence supports it.

We start with an audit of how your brand is currently represented. We check whether your website is technically crawlable, whether important content is rendered in the HTML rather than hidden behind scripts, whether company information is consistent across your site and external profiles, and which customer questions your content does not yet answer. We also review how AI systems currently describe your brand for a set of relevant questions.

Based on this, we strengthen the foundations. We clarify entity information such as company name, locations, services and founding year, implement structured data that matches the visible content, and restructure key pages so they answer questions directly and factually. Where content is missing, we write it: service pages, case studies and articles that demonstrate real expertise. GEO builds on technical SEO, so we work on both together and avoid tactics that could be seen as manipulative, such as hidden content or invented claims.

No one can promise that an AI system will cite a specific brand, and the way these systems select sources keeps changing. What we can do is make your information complete, consistent and easy to verify, and monitor how your brand appears over time. You receive an audit report, a prioritised action list and, where agreed, implementation and content production by our team.